Sounds like a salutation for a love letter? It could almost be - from the thankful new mothers satisfied with an ingeniously simple design called ‘dearjohnnies’.
In case you are wondering a johnny is a short collarless gown that ties in the back, worn by hospital patients or those being examined at the doctor's office. Johnnies are generally disliked by patients and described as ugly, ill-fitting garments that leave one’s backside exposed. And in British slang, a johnny is a condom! However described, it is clearly meant to cover something up!
By definition a gown is an elegant or formal dress for special occasions and as aforementioned, hospital gowns are far, far removed from anything that resembles a simple frock, let alone an elegant one. Enter dearjohnnies, taking the traditional hospital cloak and turning it into a graceful gown. Realistically speaking, and depending on the type of delivery you’ll have you’ll probably rip off whatever you’re wearing – to push “that baby out” with all your might. Shamefulness and modesty fly right out the window during vaginal delivery. If you do keep it on this is the one to go for.
Hospital gowns - aside from being unattractive - are dysfunctional to the wearer. A wonderful feature of dearjohnnies is the snap-down sleeves at the shoulder that allow you to unsnap and fold down the front of the gown for easy nursing access, or medical attention. The back of the gown has snaps as well as ties – this means no exposure to parts of your body you’d rather no one sees. Designed totally with comfort in mind - tailored, yet loose fitting, dearjohnnies can be worn during labor, in the days following your recovery and at home during the weeks to follow. Modern and tasteful, the gowns are executed from soft cotton print fabrics with grosgrain ribbon trim neckline and nice little bows you tie right down your back. You could even bring your gown to your next OBGYN visit.
So refreshing are the gowns they've been worn and loved by celebrities like Mariska Hargitay, Brooke Shields, and Tori Spelling as well as non-celeb mothers.
The philosophy behind dearjohnnies is fairly simple. The company embodies the idea that having a baby is an extraordinary experience and mothers deserve to wear something better than an ordinary hospital gown. Another fabulous mother innovation – and a Haute Mama favourite. For you fashionistas out there: Think Liberty (of London) for labour.
To purchase online and view the collection visit: http://www.dearjohnnies.com/