Madison Rose is more than affordable maternity. It’s a boutique filled with both formerly loved and brand new gorgeous finds. Boutique owner Jilian DiChiaro has a natural easy sense of style and gifted eye for selecting fabulous pieces from previously owned maternity to a fantastic collection of hard to find (brand new) nursing pieces. Identifying a need in the maternity market place, Jilian set out to open her own boutique: “I noticed that many women were using online notice boards for buying and selling pre owned maternity clothes. A light bulb just went off and I thought that it would be great if women could come to one place. So I started collecting and buying clothes and started the business out of my house.”
One of the big differences between Madison Rose and other maternity re-sale stores is that Jilian buys the items directly from the seller rather than consigning them. “This way our clients do not have to wait until the item sells to see their reward.” Assessments are done by appointment only.
The other difference is Jilian works with vendors to get closeout items or overstock, enabling her to offer brand new items at a lower price. In addition to seasonal pieces, Jilian sources “ from all over”, which means she can offer off-season selections like a bathing suit for that winter vacation. With price points to match every budget you can find pieces from Diane Von Furstenburg and Anna Sui to Liz Lange and Target ranging from $49-150, and designer denim (Citizens, Juicy, Seven, Earl, Rock n Republic etc) averaging $90.
Madison Rose’s other appeal is nursing apparel, an area I’ve found difficult buying. But on this occasion I picked up a couple of fabulous breastfeeding items from Milk. It was great to actually try on the items and see how functional they are and how they work with my body. Fit is really important particularly post birth, when you’re body isn’t anywhere close to its former self. Nursing items are something you’ve got to try on, since you’re bust size will increase, the way clothes fit will be very different. Madison Rose offers hard to find comfortable yet elegant pieces. Some of the best I’ve seen in stores.
Madison Rose is also involved with charity Safe Horizons who’s mission is to provide support, prevent violence, and promote justice for victims of crime and abuse, their families and communities. “We often get many clothes we are not able to use. We felt that women in crisis could benefit from these donations, so we work with Safe Horizons".
Madison Rose is located at 313 Court St. Brooklyn, New York. Visit madisonrosematernity.com for more information.