I’m always on the lookout for new and innovative products, be it lotions and body care, furniture, accessories and clothing, or, in this case toys.
A few months back, I discovered Geemo at the Bubble Trade Show. I was instantly drawn to its magnetic energy and coral-web-bone-like appearance. I had to know what it was.
“Geemo comes from GMO - Genetically Modified Organism - it feels like something that came out of a petri dish. Alive, cellular, kind-of a mutant", explains Cas Holman, Geemo’s creator and founder of Heroes Will Rise - a company with values rooted in the belief that imagination is an essential part of childhood. Holman, an award winning artist, started designing Geemo as part of her thesis for her Masters degree at Cranbrook Art Academy: “I was designing/creating/researching objects which inspired the imagination of the user in an open ended way - meaning everyone's story of what the objects were would be different. My inspiration comes from patterns and habits in nature - cellular structures and ways that species relate to one another”.
Interestingly, that’s kind of how my son plays with it. He attaches it to his head, becoming a helmet of sorts, then a mask, then an extension of his arm. Geemo takes on a life based on my son’s imagination. Once he called out: “Mama I’m driving a boat, now it’s a handbag for you”; then it was a sea creature, next dinosaur bones. Then he attached the ‘limbs’ to the metal heater/AC unit in his room. Geemo is highly flexible and magnetic so it naturally became tunnels for his magnetic dinosaurs to ‘crawl’ through. It has a constant evolution. Geemo presently 'lives' in our living room as a type of indoor ivy climbing up metal pipes. Its a great toy and really fun to play with.
Geemo is non-toxic, washable and sold in Geemanisms of 5. Geemo’s flexible magnetic limbs grab and repel each other in unpredictable ways. Build, discover, create, and imagine with this new species of toy!
Geemo will be available to purchase at this years NYMag Best Bets/Kidshop on Dec. 6th.
You can also purchase directly from Geemotoy.com






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