Whilst out in LA last week I discovered the perfect synergy in a boutique named Ethel, showcasing a wonderful label called American Vintage.
Ethel’s earthy vibe welcomed me in with warmth and a pleasantly surprising selection of well-priced t-shirts, tops and dresses for this part of town that neighbours Beverly Hills. It is also wide enough to push my stroller around as well as fit my sleeping son into the dressing room – these two things are always a plus when one discovers a new shopping treat.
Ethel carries a good selection of eco-apparel, lines like Stewart+Brown and Park Vogel, as well as James Perse, C&C California and my new find, American Vintage. While Ethel doesn’t have a website a simple web search will give you contact details and plenty of good online reviews.
American Vintage (“AV”) is actually a relatively new French label based in the South of France.
The line is a combination of simple, feminine easy flowing pieces with a layering motto leaving the wearer to create their own look. And with styles named after the American states, you could be in a new state everyday.
AV is perfect for those steamy summer months when pregnancy can be at its most uncomfortable. A little web research revealed AV isn’t widely available in the US, though the collection feels like it could be found at Calypso boutiques. Though e-retail isn’t a functionality of AV’s website yet, you can still view the complete collection at www.am-vintage.com
So plan a last minute pre-baby trip to France or LA to pick up some summer essentials or - Thank goodness for the Internet! - shop online at:
http://www.monshowroom.com